Event Report: Unicommerce eKumbh Lucknow – Empoweing D2C Growth

The Unicommerce eKumbh event at Lucknow, supported by LucknowPulse as the Outreach Partner, was a significant gathering for the Direct-to-Consumer (D2C) community. This was first of its kind of a learning event for ecommerce startups in Lucknow, particularly in the D2C segment. Direct-to-Consumer (D2C) is model where manufacturers can directly sell to the consumers, thereby shortening the supply chain with no role for Wholesalers or stockists. You can learn about the topic in detail – Understanding D2C: A Comprehensive Guide to Metrics, Strategies, and Growth.

This report captures the key highlights and discussions that took place at Unicommerce eKumbh, showcasing the vibrant exchange of ideas and strategies aimed at empowering D2C brands in Lucknow and beyond. The event began with a High Tea and networking session, setting a warm and collaborative atmosphere for the day.

Opening Session
The formal proceedings commenced with a Welcome Note and Presentation by the Unicommerce team. This introduction set the stage for the insightful sessions and discussions that followed, focusing on enhancing the D2C ecosystem through technology and operational excellence.

Session 1: Seamless Error-Free Backend Operations
The first learning session highlighted Unicommerce’s apps, with the theme “Seamless Error-Free Backend Operations to Uplift Post-Purchase Experience.” This session underscored the importance of streamlined backend processes in enhancing customer satisfaction post-purchase, a crucial aspect for D2C brands.

Panel Discussion 1: Powering Sustainable D2C Growth
The event’s first panel discussion, titled “Powering Sustainable D2C Growth & Post-Purchase Journeys to Corners of India,” explored practical strategies for D2C brands to sustainably expand across India. The panelists discussed building a strong brand identity, starting and scaling up a business, and leveraging technology to drive growth.

Panelists:

• Abdul Mukeed, Managing Director, Cutesy and Minis
• Arindam Aggarwal, Managing Director, A2 Cricket
• Jayesh Khagram, Founder & CEO, Binary
• Karan Agarwal, Co-Founder, Javinishka
• Puneet Jain, Head Partnership, KAS Commerce
• Sanaullah Siddiqui, Founder & CEO, Poshak Chikan
• Tuba Siddiqui, Founder, Ahinsa Care

Moderator: Qals Mujeeb, Founder & Managing Director, Ascezen Consulting

Panel Discussion 2: Optimizing Operational Efficiency
The second panel discussion focused on “Optimizing Operational Efficiency to Fuel Your D2C Growth.” This session emphasized the critical role of operational efficiency in maximizing growth and profitability for D2C brands. It explored how optimization, process analysis, and data-driven strategies can enhance productivity and customer satisfaction.

Panelists:

• Pushpank Mishra, Ecommerce Manager (820) Operations, Phool
• Sachin Sahni, Founder, Keeros
• Shashi Singh, General Manager, Gramik
• Sumedh Sachdev, Founder, Lucria
• Veerta Chanana, Head of eCommerce, Seva Chikan
• Mohd Zuhaib, Head of eCommerce, Paramount Chikan

Moderator: Gaurav Sewani, Founder & MD, 4Fox Business Consulting

Panel Discussion 3: Shifting Gears in Supply Chain Management

The final panel discussion, “Shifting Gears from Conventional to E-Commerce Supply Chain Management,” addressed the evolving nature of supply chain management in the retail industry. The session provided insights into transitioning from traditional supply chain practices to e-commerce-focused logistics, emphasizing the latest trends and technologies for optimizing D2C operations.

Panelists:

• Ramjee Mishra, Senior Vice President, Allen Cooper
• Satya Shankar Rath, Business Development Manager, DHL Express
• Vishwas Shulda, Director, Meghdoot Herbal

Moderator: Abhishek Nagar, Senior Manager – Marketing, Unicommerce

 

Conclusion

Unicommerce eKumbh provided an excellent platform for highlighting the startup stories from young entrepreneurs of Lucknow. Apart from giving them a stage, the event gave the perfect environment to learn the tricks of the trade and network with other entrepreneurs, service providers and startup mentors.

The event concluded with a networking lunch, offering participants an opportunity to discuss and reflect on the day’s insights. LucknowPulse, as the Outreach Partner, played a pivotal role in connecting local businesses and D2C brands with industry leaders and experts at Unicommerce eKumbh. We are thankful to Unicommerce for bringing eKumbh to Lucknow and choosing us as their outreach partners.